Role Art director
Client Medicine Buddha App, an app that connects patients to traditional Tibetan medicine practitioners and spiritual guides
Location United Kingdom

Design Rationale

For the Medicine Buddha, the art direction utilized highly recognizable signs and a logo that expressed the spiritual and traditional side of Tibetan medicine while maintaining a modern aesthetic.

The colours used in the logo are dark blue and orange. Dark Blue is the traditional colour of the Medicine Buddha, ‘BhaisagyaGuru’ in Sanskrit or ‘Sangye Menlha’ in Tibetan. Orange is a traditionally buddhist colour and also a complementary colour to blue.