Role Product and Event Designer
Location New York & Toronto

Design Rationale

For the Momo Crawl, a new design was made by the design team for the passport and overall brand, making the product a novelty item that became an icon for the event. The idea of a passport for access to momo restaurants in ‘Little Tibet’ of Toronto delighted participants, adding a sense of belonging and exclusivity in the experience of the event. The passport itself became a collectible item that would be cherished beyond its use at the event.